Exotic Adventure Water World
Project Location:
China
Scope of Work:
Concept Design
Project Size:
48,265 sm
Design Requirements
- With building permits issued and the location of the buildings already determined, the park was to be designed around a fixed layout
- Limited equipment budget
- The thematic design and storyline of the park was to be a combination of modern waterpark technologies and local cultural imagery and iconography
Our Approach
- Particular attention was given to the circulation and park zoning strategy to appeal to visitors of all demographics
- Divided the waterpark into five distinct climactic areas with an overarching storyline that connected all zones with each other, generating a unique brand but coherent guest experience
- Designed a set of mascots to create a characteristic brand and identity that resonated with families of all ages
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